To ensure the best possible listening experience when playing analog records, Audio-Technica have engineered and developed our Direct Power System. Considered by some as simply a theoretical idea, we have succeeded in making this a reality in the AT-ART1000 cartridge by combining our unique analog technology with the most advanced construction materials available today.

Our Direct Power System places the moving coil directly on top of the stylus tip to ensure that audio quality is not compromised with the negative effects introduced by the cantilever’s length and material. With the coils in such close proximity, the stylus tip allows the cartridge to vividly render the most subtle sonic details with unsurpassed transient response.

The AT-ART1000 features a special line contact diamond tip stylus and a solid boron cantilever.This high-performance stylus / cantilever combination enables the maximum pick-up of ”information” from even the most complex vinyl record grooves. For the Direct Power System to flourish effectively, a lightweight solid boron has been specially selected for superior strength and subtle control of movement.

To create the non-magnetic core coil, a 20 μm diameter PCOCC wire wound eight turns to a diameter of 0.9 mm is used. Despite being a non-magnetic core type, an output voltage of 0.2 mV is obtained by placing a 3 ohms coil in the minuscule 0.6 mm gap of a powerful magnetic circuit.

The structure that supports the specialized magnetic circuit and suspension system is constructed from titanium. Known for its lightweight, strong and anti-resonant acoustic properties, this material requires sophisticated machining and is only employed in Audio-Technica’s top of the range cartridge models. The titanium also works in tandem with the cartridge’s polymer cover and aluminum housing to minimize vibrations that can color the sound quality.